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Stories by Nadia Cameron

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How St John of God Health Care is building a customer-led digital strategy

Marketing leaders are increasingly being tasked with revamping their organisation’s external-facing digital properties to up the ante on customer engagement. At St John of God Health Care, this mandate not only resulted in a fresh, user-centric website, it’s also triggered a whole-of-organisation, customer-led digital transformation program.

Written by Nadia Cameron10 March 17 07:29

5 ways Australian Unity is driving innovation

There are plenty of reasons why Australian health insurance provider, Australian Unity, decided to launch a formal innovation program, its GM of retail health fund, Natalie Vogel, says.

Written by Nadia Cameron10 March 16 07:06

How to harness digital-led innovation


Innovation is happening across every organisation, continuously. But it’s the ability to harness and scale those ideas, as well as disrupt traditional power hierarchies and corporate structures, that will make or break how established organisations compete in a digitised, customer-centric world.

Written by Nadia Cameron07 March 16 13:59

Enabling the right business structure for digital transformation

Defining what digital means to your organisation, as well as having guiding principles on the accountability of marketing and IT, are key to digital transformation, according to panellists at the CMO, CIO and ADMA’s Executive Connections event in Melbourne.

Written by Nadia Cameron18 Sept. 15 14:08

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